As a brand experience agency Leaping Creative was invited by bosie, the 'unisex' fashion designers brand in China to design their largest flagship store(2000sq.m) so far in the city center of Shanghai. "The retail trend in China nowadays is day by day focusing on offering an exciting and fresh shopping experience. By working closely with the brand founder,  we approached the design by defining the actual customer expectations for a shopping destination" said Zen Zheng, the design director of Leaping Creative. 

Based on the research of the brand's target customer which is the 'generation Z', Leaping Creative co-created the in-store customer journey with 'bosie', also a narrative script was written, which told the story of how 'bosie' as an intelligent species landed in Shanghai from space travelling. 

Followed the narrative script of the brand, for the ground floor, inspirations were drawn from space exploration equipment: conveyor belts, turbo engine, etc., to create the surrealistic environment. For the ground floor layout, a café with ice cream and snack bar, and a vintage photo booth together with the fashion products were located. Designers of Leaping Creative opened up the ceiling between two floors along the central axis, the remaining beam used as a bridge to create further traffic on the 2nd floor. 

On the 2nd floor a huge screen wall formed with 92 screens and an iconic 'bosie goose' welcome customers from the escalator. The screen wall metaphorically serves as the front window of the space ship, also constantly playing the animation of the brand's story. For the 2nd floor, designers transformed the interior to a sci-fi style hi tech lab environment not only telling customers that they are inside the spaceship, but also respond to the similar style of fashion products displayed accordingly. 

Leaping Creative designed various interactive installations according to the script, for the ground floor a space jet was flying in the mid of air. As if it was just coming out from the universe black hole. Facial recognition installation: by capturing the face of passing-by customer, artistic 'bosie plants' will grow from the face in the screen, and customer then can download the animation clips to play on social media. Around the pillar, four pilot helmets were installed which reflect different personalities of the bosie brand.